From readers of the New York Times, to some of the best chefs in Canada and the US, to government and industry leaders, CAAR is helping shift opinions about what is acceptable in industrial production of farmed salmon.

Our Farmed and Dangerous campaign has been featured in national and international media including: CBC radio and TV, Global TV, CTV, The New York Times, and The Globe and Mail.

CAAR Media Contacts:

Living Oceans Society: Catherine Stewart, Campaign Director
Tel: 604-696-5044

Watershed Watch Salmon Society: Craig Orr, Executive Director
Tel: 604-936-9474

T. Buck Suzuki Foundation: David Lane, Executive Director
Tel: 604-519-3635

David Suzuki Foundation: Jay Ritchlin, Director, Marine and Freshwater Program
Tel: 604-732-4228

Georgia Strait Alliance: Ruby Berry, Salmon Aquaculture Program Coordinator
Tel: 250-334-9756

CAAR's Media Toolkit:

Backgrounders and Reports
Ads 
High-Res Images
Image Gallery
Videos
Web Badges

Backgrounders & Reports

• BC Backgrounder (pdf)
• Net-cage Salmon Farming Problems (pdf)
• Solutions (pdf)
   
• The Myths & Realities of the Salmon Farming Industry in BC (pdf)
• First Nations and Coastal Communities (pdf)
• Health Impacts of Farmed Salmon (pdf)
• Fishing for Feed (pdf)
• Organic Farmed Salmon? (pdf)

• Brochure: Impacts of Salmon Farms on BC First Nations' Traditional Food Sources 2008 (pdf)
• Report: Thriving Economies, Healthy Oceans, a summary of a Global Assessment of Closed System Aquaculture (summary pdf), (80 page pdf)
• Brochure: Think Twice About Eating Farmed Salmon 2007 (pdf) 

Ads

New York Times BANNER ADS
Over 3+ million visitors saw these ads during the US Presidential inauguration week.

Radio Ads
As part of the Better Salmon campaign aimed at California consumers, these radio ads ran in on KFBK in Sacramento in January, 2009.
BetterSalmon 30 sec                Better Salmon 60 sec

And this ad ran on KGO in San Francisco:

BetterSalmon 60 sec

Print Ads

Safeway: "Ingredients for Extinction", the latest New York Times advertisement targeting Safeway.
View the Ingredients for Extinction pdf here.

Safeway: "With all the chemicals in Safeway’s farmed salmon, you might as well eat the packaging"
View the pdf here.

High-Res Images

These photos of issues related to CAAR's work to find solutions to industrial open-net aquaculture are available to the media for publication, but copyright must be given to photographer as indicated.

Sea Lice Effects on Wild Pink Juvenile Salmon
Credit: Alexandra Morton
Download large version (jpg)

First Nations Opposition to Salmon Farms in Traditional Territory
Credit: Beltra/Greenpeace
Download large version (jpg)

Marine Mammal Deaths
Credit: Twyla Roscovitch, Calling From the Coast
Download hi-res version (jpg)

Please upgrade your Flash Player. Already have Flash Player? Click here if you have Flash Player 6 installed.

Flickr Image Gallery

 Videos

"Wild Salmon In Trouble"
An online animation video released September 22, 2008 by Watershed Watch Salmon Society that explains the link between farmed salmon, sea lice and wild salmon.

More videos at independent filmmaker Twyla Roscovich's site Calling from the Coast 

Web Badge
Sworn off net-cage farmed salmon? Be proud, download our Wild Salmon Supporter Badge. Copy and paste the html code below for our logo and link back to this site. Help spread the word about the network of Wild Salmon Supporters.